Posted in BlogJanuary 4, 2012
This is the first actual blog post of the new year! One of my resolutions is to update this thing at least once a week, though I reserve the right to call an audible when things get particularly busy in Adamville.
As it says at the top of this site, in addition to my love of journalism, I have an equal obsession with design. At Think Magazine, I got as much joy working on design elements of both the magazine and website as I did reporting on some of the biggest stories we ran.
On that note, I want to bring your attention to an interesting new design that caught my eye a few weeks ago, and then again today. Apologies to non-Stony Brook University people, this won’t be particularly interesting to you I’m afraid.
If I were to ask you to picture the Stony Brook University logo, this is what many of you would recall:
That’s been the logo of the university for years. I’ve never really felt one way or another about it, though it’s hard to question the handiwork of Milton Glaser, whose most famous design is the iconic I Love New York logo that’s literally everywhere.
But starting with the announcement of the Jim Simons gift, the university has been slowly—albeit very publically—introducing something new. Take a look at the backdrop that the university placed behind the podium at the Simons announcement event:
Can you see that? The logo they’re using may not look all that new, but that’s the first I’ve ever seen of it. It’s definitely similar in many ways, and keeps the rays of light image that Glaser introduced. But there’s no question it’s different.
I must say, I like it. It’s simple, but not boring. The font (I’m a HUGE font nerd) is super nice, and not all that dissimilar to the one Glaser used. The biggest difference is the decision to abandon all caps, which I think is the right move.
With all of President Stanley’s talk of a “rebirth” for Stony Brook, I thought perhaps this was a rebranding of sorts, a fresh spin on an aging logo. But after the announcement, the new logo disappeared.
Then today, the Alumni Association unveiled a
full-page ad quarter-page ad they ran in the Wall Street Journal thanking the Simons for their gift. Check out the logo they used in the bottom right hand corner:
The change may not happen very fast, but it definitely looks like change is coming, campus wide. I can’t think of a single reason why the university would deliberately abandon it’s own logo for the biggest news story it’s had in years unless they were planning to make it the new official logo. I could be wrong, but if it happens (my prediction: over the summer), remember where you heard it first.